February 24, 2016

Assessing the LODE: Report on the Local On Demand Economy

If you’ve followed this blog you know we’re in love with on-demand services. Not only do we write about various advancements in our own product (available for download here: iOS and Android), but cool “on-demand” companies sprouting in our back yard and around the country.

If you’ve followed this blog you know we’re in love with on-demand services. Not only do we write about various advancements in our own product (available for download here: iOS and Android), but cool “on-demand” companies sprouting in our back yard and around the country. 

So when an authority like BIA/Kelsey announces a forthcoming report on the industry – and Urgent.ly is mentioned – we take special notice. 

Mike Boland of BIA wrote this on their site yesterday:

We’ve been calling it On Demand Local Services (ODLS), but with a new white paper to further plant our stake in the ground, we’re extending its boundaries with the term “Local On Demand Economy” (LODE).

Regardless of what it’s called, it will be a key area to watch in the coming months. This goes for anyone working in local media or selling services to SMBs. Like many disruptive areas, LODE is both opportunity and threat.

(Side note: Boland recently spoke to our CEO Chris Spanos about this whole “Uberification” thing over here.)

We certainly see LODE as an opportunity, and have since before we even  launched Urgent.ly. We also think its acceptance is critical to the future of so many services. We’re bought in.

But if you’re not so sure, or on the fence, take a look at the report’s executive summary over here – maybe it’ll get you ready to lode up.

Image: BIA/Kelsey

Many individuals and local authorities have already jumped on the opportunity to remind users to drive safely. There are even signs popping up on highways to encourage safer driving.

Luckily, there are tools out there to help the tech-obsessed (or the poke-obsessed) improve their driving. One of our favorites is an app called TrueMotion Family! The app analyzes your driving in order to provide you with a score - and insights as to how you drive. It's perfect for parents who want to monitor their teen drivers. The app gives parents the power to see where their kids drive, and produces a 'report card' on their driving in addition to an assessment of whether they were driving distracted (using their cell phone). Plus, families have access to roadside assistance on-demand from right within the TrueMotion app.

I don’t remember Ash, Misty, or Brock driving cars in their quest to be the very best, like no one ever was. And there aren’t vehicles any in PokemonGO. At Urgent.ly, we love the game and just like you, we’re prepared to travel across the land searching far and wide to catch 'em all, but we encourage you to put safety first in your travels! Remember that the power of Pokemon is awesome in augmented reality but automobiles are a powerful tool meant for use in the real world and require optimum focus to operate safely. In a world we must defend, you can start by driving safely, and catch and train ‘em all when you’re not operating a vehicle.

To stay connected and receive the latest in great content from Urgent.ly, like us on Facebook, follow us on Twitter, and check our blog for all things driving and roadside assistance!

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