February 24, 2016

Brand New Brand: Urgent.ly Steps It Up; You Say Wow!

A successful rebranding of your business can make strides toward how consumers more clearly perceive your product

A successful rebranding of your business can make strides toward how consumers more clearly perceive your product… and can move them from kinda liking you to absolutely loving you. (We’re working toward the latter.)

It’s a bit like the scruffy kid who came back to school this Fall a whole new person: hair trimmed tight, pressed trousers, shirt tucked just so – and the posture: it’s straight like a weathervane, presenting not just a can-do attitude but a “will-do.”

If you’re lucky enough to get a golden design team with a strong vision and plenty of leeway you might find yourselves where we are today: extremely happy with our new look. We’re sitting up straight!

We worked with John and Max at Black Mercury to completely transform our visual language to speak to both who we are and where we’re going. We’re still Urgent.ly of course, but our outward appearance now matches our inward ambitions.

Rather than break down why we chose this color or that font, let alone describing the value of a transformational logo that’s both wonderfully modern and (so far) universally appealing (people have literally looked and just said “Wow!”)… we’ll let you take a look yourself at the whole thing in action:

Our all-new mobile web “i-need-roadside-help-right-away” app is here: click here from your phone

Our IOS app, for those wanting to plan ahead for the inevitable roadside issue, is right over here: click here

Have a look around and send along thoughts to rick@urgent.ly.

Many individuals and local authorities have already jumped on the opportunity to remind users to drive safely. There are even signs popping up on highways to encourage safer driving.

Luckily, there are tools out there to help the tech-obsessed (or the poke-obsessed) improve their driving. One of our favorites is an app called TrueMotion Family! The app analyzes your driving in order to provide you with a score - and insights as to how you drive. It's perfect for parents who want to monitor their teen drivers. The app gives parents the power to see where their kids drive, and produces a 'report card' on their driving in addition to an assessment of whether they were driving distracted (using their cell phone). Plus, families have access to roadside assistance on-demand from right within the TrueMotion app.

I don’t remember Ash, Misty, or Brock driving cars in their quest to be the very best, like no one ever was. And there aren’t vehicles any in PokemonGO. At Urgent.ly, we love the game and just like you, we’re prepared to travel across the land searching far and wide to catch 'em all, but we encourage you to put safety first in your travels! Remember that the power of Pokemon is awesome in augmented reality but automobiles are a powerful tool meant for use in the real world and require optimum focus to operate safely. In a world we must defend, you can start by driving safely, and catch and train ‘em all when you’re not operating a vehicle.

To stay connected and receive the latest in great content from Urgent.ly, like us on Facebook, follow us on Twitter, and check our blog for all things driving and roadside assistance!

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