February 24, 2016

Brand New Brand: Urgent.ly Steps It Up; You Say Wow!

A successful rebranding of your business can make strides toward how consumers more clearly perceive your product

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A successful rebranding of your business can make strides toward how consumers more clearly perceive your product… and can move them from kinda liking you to absolutely loving you. (We’re working toward the latter.)

It’s a bit like the scruffy kid who came back to school this Fall a whole new person: hair trimmed tight, pressed trousers, shirt tucked just so – and the posture: it’s straight like a weathervane, presenting not just a can-do attitude but a “will-do.”

If you’re lucky enough to get a golden design team with a strong vision and plenty of leeway you might find yourselves where we are today: extremely happy with our new look. We’re sitting up straight!

We worked with John and Max at Black Mercury to completely transform our visual language to speak to both who we are and where we’re going. We’re still Urgent.ly of course, but our outward appearance now matches our inward ambitions.

Rather than break down why we chose this color or that font, let alone describing the value of a transformational logo that’s both wonderfully modern and (so far) universally appealing (people have literally looked and just said “Wow!”)… we’ll let you take a look yourself at the whole thing in action:

Our all-new mobile web “i-need-roadside-help-right-away” app is here: click here from your phone

Our IOS app, for those wanting to plan ahead for the inevitable roadside issue, is right over here: click here

Have a look around and send along thoughts to rick@urgent.ly.

We’ll get you back on the road

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