Delivering Coffee is Cool; Helping People On Demand is a Truly Venti Order

With the abundance of companies sprouting to deliver all kinds services and goods on demand, it’s notable that Starbucks plans to enter coffee into the mix of “i need it now” products.

Well, to be clear Starbucks has not actually laid out whether this will be truly on demand or “scheduled” delivery (“I want coffee delivered to my desk in an office in a grid-based city every morning at 9” vs. “Hey, I’m thirsty and hanging out on I-4, can you hook a customer up Mr. Barista?”)

Point is the concept it great, and like the laundry pickup services, etc., it’s likely more of a plan-ahead kinda thing. And that’s great.

Planning ahead for a roadside emergency is possible, in a sense: download the Urgent.ly app and pre-fill your credit card so you’re all set when an emergency arises. But you can’t “schedule“ assistance … when you need it, you need it NOW. And that’s exactly what we do, whether you’re easily accessible downtown or out in the country. 

So we welcome Starbucks to the service delivery fun. And hey, since we’re already helping people all over in minutes and on demand, maybe we’ll start bringing customers coffee as well.

One jumpstart, hold the sugar.