It’s no longer just about horsepower and design, technology is becoming an increasingly important part of what we drive. BMW knows this. That’s why they’re forming business partnerships to bring the latest technology to their customers. No one likes to think about being stranded on the side of the road, but it happens. BMW i Ventures is investing in Urgent.ly. They bring a global mobility and roadside assistance platform to the deal. For drivers stuck on the side of the road, this means the technology can locate the customers and their vehicles and determine the closest roadside assistant with the right equipment to help.