Next Up For MapQuest: Membership Free Roadside Assistance
Just off the 16th Street Mall, a tech company rewards workers with the quirky perks of a startup: Ping-Pong, a healthy Tiki bar and free waffles on Thursdays. But this is no startup. It's MapQuest, the decades-old map company that dominated online mapping late last century. On Tuesday, MapQuest plans to announce a partnership with Urgent.ly to offer membership-free roadside assistance service on its mobile app. "I say bring it on," said Nate Abbott, MapQuest's head of product, to those who had buried MapQuest in the dot-com graveyard. "We have stuff happening here, and I know that we can win them back.”…
