Urgently's Skill. Branded Apps = Old News
"Here are the coolest things about it: First, you don't need an account. When you enable the skill, which you can do in the moment of the emergency, all you have to do is enable Amazon Pay, location permissions, and your phone number, I believe. So there's no friction and you don't have to call a person... It's just, all of that stuff that you have to deal with which slows you down and frankly is annoying when you're in a time crunch or a real emergency, you bypass. And you don't have to worry about the payment aspect."